Parra is a graphic designer, illustrator, typographer, designer and former pro rider. His work includes the design of flyers for the club in Amsterdam and major campaigns for Ben & Jerry, Footlocker, Heinecken, etc.… He also designed the Nike Air Max for the "City project" of Nike. He represented the city of Amsterdam and sketched the "Red Light District" Air Max, a June 2005 model produced in to 220 copies and distributed by a selection among the best stores. In 2005 and 2006, he did an exhibition at the Kemistry Gallery in London. He also designed T.shirts for the Japanese brand SOPH and the French brand Sixpack France. Parra is now a designer for his own label: Rockwell. Recently, he also did a show in Paris, at the LazyDog gallery.